The Arts Mean Business!

Published on November 17, 2023 by West Valley Arts Council

Arts & Economic Prosperity 6 Reveals Remarkable Impact on West Valley Region's Economy and Community Well-Being

November 18, 2023 (West Valley Region, Arizona) — The Arts Mean Business! That is the message being delivered today by West Valley Arts Council (WVAC) who led efforts in data collection for the Arts & Economic Prosperity 6 (AEP6) study in partnership with Americans for the Arts. As one of nearly 300 study partners across all 50 states plus the District of Columbia, WVAC worked with local nonprofit arts and culture organizations such as theater and dance companies, museums, festivals, and venues to collect detailed financial information and data on attendee spending and perception. 

The recently published AEP6 study revealed compelling insights into the impact of the nonprofit arts and culture sector in the West Valley Region. In FY 2022/23, the sector generated an impressive $31.2 million in economic activity, supporting 553 jobs and providing $24.9 million in personal income to residents. Attendees at cultural events spent an average of $30.21 per person, contributing significantly to local commerce. The arts attracted nonlocal visitors who spent an average of $36.95, highlighting their role in the visitor economy. Overall the study emphasizes that investing in the arts is an investment in economic development, community retention, and cultural pride. It showcases the critical role of the arts as a powerful driver of economic prosperity and community vitality within the West Valley.

“This study is a clear indicator that arts and culture organizations play a pivotal role in community development and vitality,” said Michael Denson, Executive Director of WVAC. “Not only is there the business side of employing people locally, purchasing goods and services from local businesses, and helping drive tourism; additionally the study shows that arts and culture organizations contribute substantially to community pride and help establish the ‘cultural heartbeat’ of a community.”

About Arts & Economic Prosperity 6:

Arts & Economic Prosperity 6 is a comprehensive study conducted by Americans for the Arts, providing insights into the economic and social impact of the nonprofit arts and culture industry across the nation. The study includes detailed findings on 373 regions, including the West Valley Region, and highlights the critical role of the arts in community development. 

West Valley Region Report: AEP6 West Valley Report

National Study:  https://aep6.americansforth

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